One 60 minute Live Session
An overview of what is new in AI this month — AND why it matters. Plus, one practical workflow taught live (tell, show, do), with an implementation card so everyone knows exactly what to try.
MONTHLY AI TRAINING FOR HOTEL SALES, MARKETING & REVENUE TEAMS
AI changed again this month. Did your commercial team keep up?
- Which should we use—ChatGPT, Claude or Copilot?
- What can we safely share with AI—and who can see it?
- How do we help our hotel and meeting spaces show up in AI recommendations?
Your team shouldn't have to figure this out alone.
Stay Current brings you one focused hour each month covering what's changed, what matters for hotels, and one practical workflow your team can put to work that week.
Get the live session, recording, ready-to-use prompts and written instructions. Your leaders can see who attended, who has tried the workflow and who needs help.
Led by Holly Zoba, CHDM · 30 years in hotel commercial leadership · More than 5,000 hoteliers trained.
Third Thursday Live · 1:00 p.m. Eastern · Everything members-only
Membership begins January 1, 2027. First paid live session: Thursday, January 21, 2027.
What your team gets every month
Mostly, peace of mind. I keep up with what's new in AI, so your team doesn't have to.
The Brief, the recording and supporting materials
A written Brief, the session recording and training files in your member portal the next day.
Workflows reviewed as tools change
Every workflow shows a last-reviewed date and is updated or retired when the tools change.
Visibility into who has tried it and who needs help
People tap Tried it or Need help, and your program champion and leaders see who attended, who is applying the workflow and who needs a hand.
See what you receive
A REAL EXAMPLE
See how a hotel team can turn a group inquiry into an interactive proposal—and check it before sharing with a client.
The task: a group leadership-retreat inquiry from Cedarline Advisory — 25 people, two nights, about a $28,000 budget. The result is the interactive proposal a team built for Lantern Court, priced to the budget, with the numbers you can check before it goes to the client.
Two minutes with Holly.
Why I built Stay Current, and what your team gets from it.
Watch the 14-minute sample
Now that you've met me, watch a short sample: the "what's new in AI" segment and a taught workflow, exactly as members see them.
What's covered
- 0:01Introduction
- 0:284 AI updates
- 2:30Deep dive into Sites
- 6:12Live build in Chat
- 8:12Completed example
- 9:28Make a change
- 10:40What to look out for
- 12:20Other use cases
Prefer to see an entire session instead of a short sample? Sign up and pay by December 14 and your team joins the bonus Stay Current Live session on Thursday, December 17, at 1:00 p.m. Eastern where we will review what is new from October and November. Reserving and paying in 2027? You'll get a copy of the recording once you pay.
Our approach: curate, translate, apply, adopt.
From the latest AI changes to a practical hotel workflow your team can use that week.
- 1
Curate
I track the AI tools, vendor updates and hotel trade press so your team doesn't have to.
- 2
Translate
What each change means for a hotel seller, revenue manager or marketer, in plain language.
- 3
Apply
One practical workflow each month, taught live: tell, show, then do.
- 4
Adopt
Implementation cards, a program champion and leader reporting turn learning into habits.
Led by Holly Zoba, CHDM
I've spent 30 years in hotel commercial leadership, including 15 years leading sales and marketing teams up to VP. I've trained more than 5,000 hoteliers, and I'm co-author of the HSMAI study guide for the Certification for Hotel Digital Marketers (CHDM).
Ten years ago I also became a full-stack web developer and I started teaching hotel sellers to use new tech to assist their sales process. It started out as 12 different apps, but today AI has replaced almost all of them, and the pace of change has only picked up. Stay Current is how I help teams keep up without it becoming their second job.
Membership pricing
One setup fee. Annual membership, per hotel.
Hotel license
$29 per hotel per month for five seats, billed annually ($348 a year)
Five named participants for that hotel's commercial team
Corporate license
Optional$29 per month for five seats, billed annually ($348 a year)
Five seats for regional and above-property leaders
Choose your organization setup
Standard Setup: $495 total organization setup
Default setup option
Portal setup — add hotels and participants, individually or by uploading a spreadsheet. Roster tools to make changes — add hotels, change participants. An AI tool profile so we can learn what tools you want us to cover, and access to our on-demand AI 101 course to bring even beginners up to speed.
Guided Launch: $1,495 total organization setup
Upgrade from Standard Setup for $1,000 more.
The $1,495 total replaces the $495 Standard Setup fee; it is not added to it.
Includes everything in Standard Setup, plus a 30-minute live kickoff with your program champion, a rollout planning session, and a follow-up review 30 days after your membership begins.
Choose Guided Launch if you're coordinating several hotels, want help assigning ownership, or want a structured rollout.
Your company admin seat is always free.
Membership is a 12-month term that runs January–December 2027. After year one it renews at the standard rate then in effect.
Set up your team in December ahead of your January–December 2027 membership. Pay by December 14 to attend the December 17 bonus session live; pay later and receive the recording once you pay.
Founding first year: 20% off — $23.20 per hotel, per month for five seats ($278.40 per hotel for year one).
Renewals use the standard rate in effect at renewal, currently $29. Corporate licenses follow the same rule.
Build your membership
Calculating your quote…
Memberships start January 1, 2027. Enroll now with 2026 budget, or reserve now and pay in January.
| Portfolio | Year one (Founding, Standard Setup) | Renewal at standard rate | Seats |
|---|---|---|---|
| 4 hotels | $1,608.60 | $1,392 | 21 seats |
| 12 hotels | $3,835.80 | $4,176 | 61 seats |
| 40 hotels + 2 corporate | $12,187.80 | $14,616 | 211 seats |
Guided Launch adds $1,000 to year one.
Two ways to become a Founding Member
Enroll now
Have 2026 budget to use? Enroll today by card, or by invoice (net 30) for orders of $2,500 or more. Your membership runs January 1–December 31, 2027, and you can set up your team in December. Pay by December 14 and your team joins the bonus December 17 session.
Enroll nowReserve now, pay in 2027
Reserve with no payment and no commitment. We hold your spot until January 8 and email your personal payment link in early January. Once you pay, you'll get a copy of the bonus December 17 recording.
Reserve my spotPay by December 14 for live access to the bonus December 17 session; pay later and you'll receive the recording.
Frequently asked questions
Have more questions?
Set up a time to chat and we'll walk your team through it.
AI will change again next month. Your team doesn't have to figure it out alone.
Questions? Email holly@hotelbschool.com.